In the summer of 2016, we took the first step in the brand's creation and product development.

The first helper towers and cradles were made in the basement of our own house - while I was watching over children on the upper floor, my husband was crafting in the basement. Ette Tete is like a fourth child to us, who grows together with our sons Madars and Magnuss, and daughter Mara.

The brand name of Ette Tete originated from our first child. At the time of the creation of the brand our eldest son was only 2 years old, and he was calling everything ette, ette, ette, so this word stuck with us. Tete, on the other hand, is a reference to the father who was making all of the furniture with his own hands. The name is easy to pronounce by kids, and our kids still call all of our furniture -'ette".