Our 10 Year Journey

This has been an amazing adventure!

  • 2016

    The Beginning

    Ette Tete was born. Our very first products were created — starting with a baby cradle, followed by what would become our bestseller, the STEP'n'SIT helper tower. We moved production from a home basement and living room into our first 200 m² workshop, launched our website, and started selling on Etsy.
  • 2017

    First Recognition

    We continued investing in production and innovation, developing new equipment and creating the first modifiable climbing frame MOPITRI prototype. That same year, STEP'n'SIT received the Industrial Design Award at the Latvian Export and Innovation Awards.
  • 2018

    Growing Fast

    As demand grew, so did we — expanding to 400 m² of production space. Soon after, we made a bold decision to invest in our future, acquiring a former farm building and beginning its transformation into a dedicated production facility. We also started actively participating in international exhibitions and launched sales on Amazon.
  • 2019

    A New Home

    A major milestone — we moved into our new production space and installed a large-scale CNC machine. Ette Tete stepped onto the global stage, exhibiting at Kind + Jugend and Spielwarenmesse.
  • 2020

    Adapting & Thriving

    A year of challenges, adaptability, and resilience as we navigated global uncertainty with the Covid pandemic — and kept going!
  • 2021

    Innovation in Motion

    We launched 2 new products (FIPITRI and TipiToo), while upgrading our production with an automated UV painting line — marking a large shift toward more efficient and precise manufacturing.
  • 2022

    A New Digital Home

    We introduced a redesigned website, improving the experience for our growing global community.
  • 2023

    Reaching the World

    Climbing cube CUBITRI was launched, and for the first time, we exhibited in Japan and the United States. We received Gold medal in Latvian E-commerce Awards as the fastest growing export brand.
  • 2024

    Recognition & Expansion

    We received Silver medal at the Baltic E-commerce Star Awards and launched the step stool MIIMO. Our products became available on Walmart in the United States, further expanding our global reach.
  • 2025

    Award-Winning Year

    STEP'n'SIT received both the Junior Design Award and the German Design Award, while CUBITRI also earned a Junior Design Award. We were awarded Gold for Amazon Marketplace excellence and Silver again at the Baltic E-commerce Awards. This year also marked the launch of STEP’n’FOLD and a new partnership with Boozt.com, expanding into Scandinavia.
  • 2026

    10th Anniversary Celebration

    Join us in celebrating a decade of excellence, innovation, and growth together!

10 years of achievements

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Growing up with Ette Tete

For 10 years, families have welcomed Ette Tete into their homes.
From first steps to fearless climbs, every moment shared with us is part of our story.

“When we started Ette Tete, we simply wanted to create something meaningful for children and families.
Seeing how our products have become part of everyday life in homes around the world is something we could never have imagined.
These 10 years belong not only to our team, but to every family that has grown with us.”

— Linda, Founder of Ette Tete